Master Data Management (MDM) Track 

Packed with case studies and advanced MDM practitioner experience, the MDM track will show you how to measure the benefits of MDM adoption, perform architectural transformations from IT to user centric, address cultural & political realities, run MDM as a service, and get financial approval for MDM implementation.

MDM Case Studies:

 Wells Fargo Walgreens National Instruments Enterprise Architects
McDonald's   TravelClick Quintoles  

08:30 AM - 11:45 AM
AM6: Master Data Management: Organizational Preparedness and Best Practices David Loshin, Knowledge Integrity
12:00 PM - 12:30 PM
A New Alternative for Rapidly Developing High-quality, Customer-centric Business Applications Michael M. Ott, Innovative Systems, Inc.
10:15 AM - 11:00 AM
Building a Foundational Data Program William D. Brantly, Wells Fargo
  How to Identify the Right MDM Data Subject Area & Tooling to Start your MDM Initiative - Statoil Case Study Christopher M Bradley, FromHereOn
11:15 AM - 12:00 PM
Applied Approach to Mastering a Data Domain Michael Jennings, Walgreens Boots Alliance
  Master Data as a Service Frank Cerwin, McDonald's
09:30 AM - 10:15 AM
The Journey to Complete Global Customer Management Deeprani Srinivasan, National Instruments
Carrie Hedegore, National Instruments
10:45 AM - 11:30 AM
Quintiles Multidomain MDM - Enabling Harmonized Information Insights John Poonnen, Quintiles
  MDM: Master Data Management or Massive Data Mistake? Jason Bloomberg, Intellyx
11:45 AM - 12:30 PM
Budgetary Approval for a Master Data Management Program Vitaly Spektor, TravelClick
08:30 AM - 09:15 AM
Emerging Master Data Management Trends Mehmet Orun, Salesforce
09:30 AM - 10:15 AM
MDM Through Processes Rather Than Tools Ian D Wood, Fidelity Investments
Caren Noonan, Fidelity Investments