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DESCRIPTION:Click for Latest Location Information: http://edw2014.dataversity.net/sessionPop.cfm?confid=79&proposalid=6299\nHigh Data Quality is imperative to today’s Search & Social Engines. In conjunction with the recent shift in search to a more semantic paradigm (even providing direct answers to search queries) lies the corollary that Search is now conducted directly over data itself along with (or in place of) search over documents. Inaccurate, erroneous and poor quality data is no longer tolerated either by the end consumer or the Premier Search Engines themselves.\n \nGoogle literally puts a price on data quality, with Google shopping in particular having well defined Data Quality policies and procedures. Product Data providers are issued a “Quality Score.” Those with a high data quality score will be rewarded with benefits such as paying less for product advertisements, whereas those who are in violation of the data quality guidelines are heavily penalized. This talk will address:\n•	The landscape prior to the Google Data Quality mandate\n•	Google’s Data Quality policies and Data Quality Score\n•	Specific Data Quality Violations and penalties imposed\n•	How and why this has been such a lucrative business model for Google
DTSTART:20140430T083000
SUMMARY:How Google Puts a Price on Data Quality
DTEND:20140430T091459
LOCATION: See Description
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