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DESCRIPTION:Click for Latest Location Information: http://edw2014.dataversity.net/sessionPop.cfm?confid=79&proposalid=6017\nWe live in an era where we can collect and store data on virtually anything. Machine to machine, location-based, social, and mobile data are becoming hot commodities. But what does it all mean? How will we use it? \nThe data we collect reflects what is happening now, not just what happened in the past. Anthropology helps us understand the “why” and “why now”. Data anthropology bridges the gap between quantified data and context. The data collection techniques and analysis used in anthropology can help us derive even more insight from existing and emerging data sources. Technology facilitates this by transforming traditionally qualitative data into quantifiable data. \nIn this session, we will examine how anthropological concepts and practices translate to evolving data management practices. We will show you how organizations are using technology to track, measure, and understand observational and behavioral data about their customers and internal business process. \nJoin us to learn what data anthropology is, how it is used and why it is an important component of a comprehensive data strategy. \nWhat you will learn: \n The meaning of data anthropology.\n Key data anthropology collection and analysis techniques.\n Which technologies support data anthropology.\n How organizations leverage observational and behavioral data in every day practice.
DTSTART:20140429T131500
SUMMARY:Executives in the Mist: How Data Anthropology is Lifting the Fog on Data Understanding
DTEND:20140429T135959
LOCATION: See Description
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