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DESCRIPTION:Click for Latest Location Information: http://edw2014.dataversity.net/sessionPop.cfm?confid=79&proposalid=5974\nCustomer segmentation is always a hot topic, but the volumes of data about customers is always growing. This presentation will illustrate a simple but powerful way to combine assigning atomic segments to a population along with calculating KPIs for that population, in order to create micro-segments with behavior data that can be trended over time, and generate alerts based on actual data.
DTSTART:20140429T131500
SUMMARY:A Flexible Segmentation Method Using Big Data
DTEND:20140429T135959
LOCATION: See Description
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