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DESCRIPTION:Click for Latest Location Information: http://edw2014.dataversity.net/sessionPop.cfm?confid=79&proposalid=5925\nCustomer data is at the top of many corporate technology agendas.  But traditional data warehouses are slow and costly to build and often don’t meet marketers’ true needs.  \nThis session introduces a new class of system, the Customer Data Platform, that streamlines customer database development.  CDPs ingest data from multiple sources, create persistent customer databases, add marketing intelligence, and make the results available to execution systems.  \nThey include more database management features than traditional marketing automation software and are easier to use than traditional customer data management systems.  This session defines the characteristics of CDPs, discusses specific vendors, and gives use cases for CDP deployment.  \nAttendees will leave with an understanding of how their companies can take advantage of CDP systems to give marketers the data they need to provide optimized, cross-channel customer treatments. \nTopics will include:\n\n The need for better customer databases\n How CDPs differ from existing customer data management solutions\n Situations where a CDP is a good solution\n Key features to consider when evaluating a CDP\n Classes of CDP vendors and members of each class\n Trends in the CDP industry
DTSTART:20140430T104500
SUMMARY:Customer Data Platforms: A New Way to Build Marketing Databases
DTEND:20140430T112959
LOCATION: See Description
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