AM6: Master Data Management: Organizational Preparedness and Best Practices
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  David Loshin   David Loshin
Knowledge Integrity


Monday, April 28, 2014
08:30 AM - 11:45 AM

Level:  Introductory

A successful master data management (MDM) program begins with an understanding of the inherent challenges of sharing a unified view of critical data concepts domains. Assessing business information needs, specifying enterprise-wide data policies, and engaging the master data user community are prerequisites to success, and while unbridled enthusiasm on behalf of technologists initiates the drive towards MDM, it is critical to evaluate the myths and realities of MDM and define critical success factors within the context of business expectations and feasibility of execution.

This tutorial provides an overview of MDM techniques and technologies, and then focuses on data management, data governance, and enterprise coordination issues that can impede progress. In turn, we explore approaches to preparing the organization to establish data management best practices that reduce risks of MDM failure.

Attendees will be provided an introduction to:

  • The MDM component model and prototypical architectures
  • MDM myths and realities
  • MDM operational, organizational, and technical challenges
  • Master data models, semantics, metadata, data quality, and data governance
  • Master data services for data repurposing, sharing, synchronization, and publication

David Loshin is the President of Knowledge Integrity, Inc, (, a consulting company focusing on information management solutions (information quality, business intelligence, metadata, and data governance). David is among Knowledge Integrity’s recognized experts in information management, contributing to Intelligent Enterprise and DM Review, and is a channel expert for the Business Intelligence network (

David's books include "The Practitioner's Guide to Data Quality Improvement" and "Master Data Management,” and his book, "Business Intelligence: The Savvy Manager’s Guide" (June 2003) has been hailed as a resource allowing readers to "gain an understanding of business intelligence, business management disciplines, data warehousing, and how all of the pieces work together." David has created courses for TDWI, DATAVERSITY, and any other number of venues, and is often asked to provide thought leadership to the Information Management Community.

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