AM1: Implementing a Data-Centric Strategy & Roadmap – Focus on what Really Matters
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  Peter Aiken   Peter Aiken
Founding Director
Data Blueprint
  Lewis Broome   Lewis Broome
Data Blueprint


Monday, April 28, 2014
08:30 AM - 11:45 AM

Level:  Business/Strategic

Data is the lifeblood of just about every organization and functional area today. As businesses struggle to come to grips with the data tsunami, it is even more critical to focus on data as an asset that directly supports business imperatives as other organizational assets do.

Organizations across most industries attempt to address data opportunities (e.g. Big Data) and data challenges (e.g. data quality) to enhance business unit performance. Unfortunately, however, the results of these efforts frequently fall far below expectations due to haphazard approaches.

Overall, poor organizational data management (OM) capabilities are the root cause of many of these failures. This workshop will cover three lessons as illustrated in examples, which will help you to establish realistic OM plans and expectations, and help demonstrate the value of such actions to both internal and external decision makers.

Among others, you'll walk away with four takeaways:

  • That organizational thinking must change: Value-added data management practices must be considered and included as a vital part of your business 's strategy.
  • Walk before you run with data focused initiatives: Understand and implement necessary data management prerequisites as a foundation, then build upon that foundation.
  • That there are no silver bullets: Tools alone are not the answer. Specifying business requirements, business practices and data governance are almost always more important.
  • The critical importance of Business and IT alignment.

Peter Aiken, Ph.D., is widely acclaimed as one of the top ten data management authorities worldwide. As a practicing data consultant, author and researcher, he has been actively performing in and studying data management for more than 30 years. Throughout his career, he has held leadership positions and consulted with more than 50 organizations in 20 countries across numerous industries, including defense, banking, healthcare, telecommunications and manufacturing. He is a highly sought-after keynote speaker and author of multiple publications, including his latest book “Monetizing Data Management”. Peter is the Founding Director of Data Blueprint, a data management consulting firm that puts organizations on the right path to leverage data for competitive advantage and operational efficiency. He is also Associate Professor of Information Systems at Virginia Commonwealth University (VCU) and President of the International Data Management Association (DAMA).

An innovative and practiced thought-leader in data management, Lewis Broome has more than 20 years of experience successfully designing, managing, implementing and leading global data management and information technology solutions. His successful track record is marked by strong leadership coupled with a passion for driving data and technology solutions from a clear business-value proposition. As an executive in the global financial industry, Lewis led the development of globally integrated data solutions for two of the largest banks in the world. He designed and delivered data solutions (conceptual, logical and physical) for master data, transactional data, reference data, metadata as well as reporting data and data warehouses. As an enterprise data architect, he drove standards and delivered timely, cost-effective solutions that were tightly aligned to business objectives. In his current role as CEO, Lewis has developed a unique consulting organization that effectively combines data

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