Applied Approach to Mastering a Data Domain

As the data focused industries evolve, the ability to fully utilize the vast data available throughout an enterprise continues to be imperative to organizations. The ability to leverage the immense data available across an organization has become paramount for continued growth and success.

Companies need accessible and reliable information to make more informed and effective business decisions across channels while continuing to provide quality service to their customers. Many companies recognize the need to develop a Master Data Program, as part of an overall Enterprise Information Management initiative, to consistently manage the quality, data interoperability, accessibility, and availability of core data (e.g., customer, product).

Determining where to start, finding business opportunities, defining what master data management means in your organization, and addressing the cultural and political realities are all required to make your master data program successful and valuable.

Michael Jennings is a recognized industry expert in enterprise architecture and information management. He has more than 25 years of information management experience in various industries.

Jennings speaks frequently on enterprise architecture and information management concepts and practices at major industry conferences. He is co-author of the book "Universal Meta Data Models" and a contributing author to the books "Building and Managing the Meta Data Repository" and “The DAMA Guide to the Data Management Body of Knowledge - DMBOK."

Jennings was recognized with the 2013 DAMA International Professional Achievement Award and as one of Information Management Magazine’s 25 Top Information Managers of 2012.