As the data focused industries evolve, the ability to fully utilize the vast data available throughout an enterprise continues to be imperative to organizations. The ability to leverage the immense data available across an organization has become paramount for continued growth and success.
Companies need accessible and reliable information to make more informed and effective business decisions across channels while continuing to provide quality service to their customers. Many companies recognize the need to develop a Master Data Program, as part of an overall Enterprise Information Management initiative, to consistently manage the quality, data interoperability, accessibility, and availability of core data (e.g., customer, product).
Determining where to start, finding business opportunities, defining what master data management means in your organization, and addressing the cultural and political realities are all required to make your master data program successful and valuable.