The Journey to Complete Global Customer Management
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  Deeprani Srinivasan   Deeprani Srinivasan
Senior IT Applications Manager
National Instruments
  Carrie Hedegore   Carrie Hedegore
Data Analyst
National Instruments


Wednesday, April 30, 2014
09:30 AM - 10:15 AM

Level:  Introductory

Duplicate and disparate customer data at NI was having adverse effects on customer satisfaction, operational efficiencies, and business intelligence.

Come and hear about NI's success at implementing a customer master data management program in a fast-paced and limited governance environment.

  • Business conditions leading up to investment in customer MDM
  • Approach taken to justify investment
  • Goals and returns of the program
  • NI's registry style hub
  • MDM enabled customer data applications delivered
  • MDM enabled business intelligence applications delivered
  • Data governance lite
  • NI's Best practices
  • The journey ahead

Deeprani Srinivasan has 17+ years of demonstrated technical leadership in developing distributed teams of programmer/analysts, program management, architecture operations, and business solutions for ERP, CRM & MDM solutions. As the program manager for the Customer Data Integration program, Ms. Srinivasan worked closely with business and IT to deliver internal and external customer facing solutions for National Instruments (NI). In recent years she has championed Master Data Management as a discipline to raise awareness among business and IT of it's long term need and potential. Currently she works with the business to define and evolve the strategy for NI's Master Data Management and oversees the Customer MDM, Product MDM and Entitlements multi-domain data platform for National Instruments.

Carrie Hedegore is a Data Analyst at National Instruments and a member of NI's master data management team.

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