MDM is on the fast track at McDonald’s enabling restaurant, access management, ERP, and supply chain applications on an expedited deployment timeline. This was possible using lessons learned from implementing and operating a Customer MDM at a major financial institution over 20 years ago.

So, what’s new about the McDonald’s multi-domain MDM implementation that you may not have heard before? MDM is offered as a self-sustaining master data marketplace whereby data subscribers and contributors are charged for the subscriptions received based on content and/or the value-added data management services provided.

This case study will include:

• Lessons learned from the implementations of customer, product, location, and party MDM solutions.
• Insights into how a multi-domain MDM was created quickly and cost effectively.
• By leveraging ITIL and eCommerce concepts, how MDM can be offered as a self-sustaining service.
• How data governance can be addressed in a global, federated, and franchised business model.